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Designing luxury gyms and equipment




Company director James Potter founded LIFTD after spending over a decade working as a personal trainer in a central London. In that time it became clear that clients expected a lot more from a training facility than most gyms were offering and that the options for premium gym design were almost non-existent. This led to the creation of LIFTD, a design studio that is committed to raising the standard of gym design one project at a time.


It is LIFTD’s mission to move away from typical gym designs and deliver spaces that provide the best workout experience both visually and physically.






As an independent design studio LIFTD. is not tied to any singular brand. We can select the best dumbbells from one supplier and the best treadmill from another. This means we can truly commit to delivering the best training facilities possible for our clients.


LIFTD. is able to offer complete custom equipment design options; luxury leather upholstery on our benches, custom logo design on dumbbells, bespoke storage solutions, custom flooring designs, the list goes on… This means that each of our projects is unique and really delivers that premium space the client is looking for.


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