4th May 2023

PRODRIVE REVEALS THE WORLD’S MOST BEAUTIFUL RACING SIMULATOR

A BLEND OF ART & PERFORMANCE IN A STRIKING PIECE OF HOME SCULPTURE

Prodrive has created a new concept in home racing simulators; one that will set new standards in design and which is as much a piece of art as it is technically advanced.

The striking styling has been created by CALLUM headed by renowned automotive designer, Ian Callum, and uses a mixture of natural materials and carbon composites to create a piece of designer furniture that would take pride of place in any home or venue.

The simulator is the idea of Prodrive chairman, David Richards. He said:

“Most racing simulators on the market today are very functional but not particularly attractive. What I wanted was something that was more like a piece of modern art; something you would be proud to have on display in your home like a grand piano or sculpture, indeed something that would not look out of place in a gallery of contemporary art.”

Last year, Richards approached CALLUM, which was already closely involved with Prodrive, having helped design the company’s recent Hunter Hypercar and Hunter Dakar race car projects, to create some concepts.

Ian Callum said: “Designing the simulator was a great opportunity to create something technically stimulating as well as visually abstract.”

The first Prodrive racing simulators will be manufactured at the company’s headquarters in Banbury, UK and will be available in the Summer.

The sculpted carbon monocoque housing the driver’s seat, the screen, steering wheel, and pedal box, appear to float beneath a striking canopy of 16 layers of beech, encased in an elegant, lacquered gloss black finish. Not only is this beautiful to look at from the outside but wraps around the driver to give such an immersive experience that it feels like being in the cockpit of a race car.

As well as its beautiful form, the Prodrive Racing Simulator has the performance to match offering the driver a first-class simulator experience. Featuring a purpose built system with a 12GB GeForce RTX graphics card and 16GB of memory at its heart, smooth graphics are rendered across the sweeping curved 49” high refresh rate display. The Precision SIM steering wheel coupled with a Simcube steering motor allows for precise driving inputs, and the mechanical pedal box has been purposely selected to complete the realistic experience.

Once they have registered their interest, customers will be invited to Prodrive’s Banbury headquarters, where alongside touring the company’s world-class motorsport and technology operations they can try the simulator first hand. Then, as part of the service, Prodrive will deliver and install the simulator with customers in their own homes.

As more and more digital devices find places in our homes Prodrive chairman, David Richards had the idea to create the striking piece of home sculpture.

Ian Callum said: “Rather than taking the functional and well-trodden route of a car-like structure, we opted for something more contemporary and elegant. This design intrigues. You know it’s a simulator, but then you have to look again. The sweeping form and ‘piano black’ gloss finish take the Racing Simulator to a whole new place – it’s a piece of furniture that can elegantly sit in a living space.”