THE END OF AN ERA
DODGE CHALLENGER AND CHARGER BID FAREWELL
In the world of American muscle cars, few names resonate as strongly as Dodge. For decades, the brand has been synonymous with power, performance and pure driving excitement. However, as the automotive landscape evolves and shifts towards electrification and efficiency, the time has come for Dodge to bid farewell to two of its most iconic models: the Challenger and Charger.
From their inception in the late ’60s to the present day, these two stalwarts of the American muscle market have played a pivotal part in shaping Dodge’s identity and left an indelible mark on automotive culture. Like many of their counterparts, Dodge is making a historic shift, and the Challenger and Charger are at the forefront of this change.
For enthusiasts and collectors alike, it not only marks the end of a golden era, but the start of a race against time to secure their piece of automotive history before production ceases at the end of the 2023 model year.
Dodge’s journey in the world of muscle cars began in the 1960s, when models like the Coronet, Super Bee and Charger rose to prominence. The culmination of their endeavours was the introduction of the Challenger in the autumn of 1969. In no time, it gained a reputation for its breathtaking power and revolutionary design, ultimately becoming the embodiment of American muscle.
The Charger, on the other hand, has been a staple of muscle car culture since its debut in 1966. Its bold, aggressive appearance coupled with formidable V8 engines earned it a devoted following. Over the years, the Charger evolved from a family sedan into a high-performance beast, exemplified by the legendary Charger SRT Hellcat.
In light of the brands focus on an electrified future, Dodge is giving enthusiasts one last opportunity to own a piece of automotive history. Dealers worldwide have been instructed to accept last orders for 2023 Challengers and Chargers, ensuring that those who desire one of the most iconic vehicles of the last century can still secure their place in history. These final models will feature ‘Last Call’ plaques under the hood, as a subtle nod to the end of an era.
In a further effort to commemorate the last call, Dodge is introducing seven limited edition models. From the entry-level SXT to the high-powered SRT Hellcat and special editions, there’s something for every enthusiast looking to get their hands on a piece of muscle car history.
“For enthusiasts looking to order a Dodge Challenger or Charger, especially a high-horsepower model, such as the Scat Pack, SRT Hellcat, or a special-edition model, it’s truly the last call for the ‘Last Call’,” said Tim Kuniskis, Dodge Brand CEO. “As we transition to an exciting electrified muscle car future, we’re marking the end of an unforgettable era for Dodge, and time is running out for those who want to own a piece of it.”
The decision to discontinue the Challenger and Charger marks a significant turning point for Dodge. These iterations have been more than just cars, they’ve become symbols of American power, style, and automotive passion. As the automotive industry pivots towards electric vehicles and sustainability, the era of big, high-displacement V8 engines is drawing to a close.
The legacy of the Challenger and Charger will continue to live on in the hearts of enthusiasts and collectors worldwide, and their departure represents a shift towards a new era of electrified muscle cars.
As the ‘Last Call’ echoes across Dodge showrooms, it’s an invitation to own a piece of history before the sun sets on this unforgettable chapter of American automotive culture. Don’t miss your chance to be a part of this historic farewell.