Skip navigation SWM Logo Contact
SWM Logo

[email protected]

+44 191 303 9284

About Our Story

THE ULTIMATE SHOWCASE IN LUXURY LIVING

FOR AN EXCLUSIVE CLIENT BASE

Owner | Founders: Liam Milburn / Andrew Davidson Partnerships: Martyn Davidson / Kieran Bullen Brand & Athlete Media: Alistar Calzini Client Operations: Jonny Jennings / Ross McNealey / Harry Walton Design & Digital: Katie May Content & Strategy: Gabrielle Case

Founded in 2015 by Liam Milburn and Andrew Davidson, SWM was born out of a simple mission; to bridge the gap between luxury lifestyle brands and sports and entertainment professionals. From the outset, SWM was an entirely print-based model, a luxury lifestyle magazine delivered to professional footballers and their families, offering traditional advertising opportunities to the world’s best businesses and brands. However, the response to the magazine would set SWM on a different path than the one first intended and today; the platform offers complete marketing solutions to luxury brands and comprehensive lifestyle management services to sports and entertainment professionals worldwide.

Today, the brand has a global presence with a remarkable reputation, but that didn’t happen overnight. What was once a dream has become a reality, thanks to years of sacrifice and 12 months of sleepless nights on the floor of a one-person office in the North East of England. As of 2023, SWM is delivered to six of the seven continents and has a global client base that includes professional athletes, musicians and actors.

"If we don't do it, someone else will"

“Creating our brand didn’t happen overnight; we turned a dream into reality through 12 months of sacrifice and self-funding to access an almost untouchable market. We worked tirelessly, sleeping on the floor of our first office to remain one step ahead of the game because we knew if we didn’t do it, someone else would. The goal was always to create a product and service for the individual rather than about them, but the business model has evolved so much more than we could have ever anticipated. We are always looking forward to new ways to work with clients and brands, but when we take time and look back, we are incredibly proud of what we have achieved. Rest assured, this is just the beginning.”

Liam Milburn & Andrew Davidson - Owners | Founders

Instagram

@swmexclusive